9/30 Day
For 9/30 Day, I assisted with event setup and execution to invite patrons to donate non-perishable goods in exchange for a chance to win tickets, merchandise, gift cards, and more. This was a very exciting event, hosted outside of the 9:30 Club!
In this role, I helped with merchandise sales, resulting in our 202 shirt (in partnership with FREE DC) selling out within hours!
This event allowed I.M.P. to donate 1700 items to So Other Might Eat in Washington, D.C.
9:45
2025 marks 45 years for the iconic 9:30 Club. Beginning as a near 200-capacity venue to becoming one of the most renowned venues in the world for both fans and artists alike, I had the pleasure of assisting in the curation of 9:45. To celebrate 45 years, we put together an exclusive free event at The Atlantis (a near replica of the original 9:30 Club on F. St.), showcasing never before seen images from the first 44 artists that opened the The Atlantis. In the backstage exclusive, I assisted with the layout, framework, and photo labels, taken by the incredible photographer, Jim Saah.
We also re-released our coffee table book titled 9:30 - A Time and A Place, expanding the original edition to capture everything that makes the venue so special (selling over 1,000 copies so far!). For the re-release, I created a chronological list of every show from 1980 to present (over 10,000 shows!), proofed pages, and took product shots of the book and merchandise for our website.
Operational Design
As a Creative Assistant with I.M.P., I assist with a variety of internal venue projects. From dressing rooms to bar signange, I've created signage and interior design pitches to help foster an aesthetic but functional space.
Dressing Room Redesign
For this project, I sourced new furniture to update the dressing rooms at The Anthem. With no hard budget, I put together a variety of options from rugs to tables to throw pillows. Coordinating with the Hospitality Manager and Creative Director, the goal of this project was to get a new feel while also maintaining The Anthem's aesthetics. Take a look below at my suggestions and pairings.
Dressing Room Signage
I.M.P. venues work closely with local businesses to stock dressing rooms with a variety of goods, from chips and salsa to the famous 9:30 cupcakes. Not only is important information displayed like wifi or door codes, but we also emphasize green initiatives to produce less waste at our venues. I designed a simple yet effective sign to be posted in rooms and above water refill stations, informing tour teams that the Open Water bottles provided are refillable. Though we already switched from providing plastic bottles to aluminum ones, it is important to reduce waste where possible to keep our planet green! Also included below is signage for our local business partners to let artists know we support local grassroots organizations.
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Bar Signage
Working directly with the 9:30 Club's Food & Bar Manager, as well as the Creative Associate, I assisted with updating bar signage at both the 9:30 Club and The Atlantis. Signs were given a new design to update logos, and new beverages added. Though a simpler task, it is important to make signage both legible and visually appealing for patrons attending shows. Some logos had to be fully recreated as high-quality logos could not be sourced.
9:30 Merch Display
This holiday season, I redesigned our merch display here in the Club. This winter we have a holiday collection that includes a new crew neck, pajama pants, a coffee mug, and a pack of our Vigilante 9:30 Blend coffee!
At the beginning of the summer of 2024, the 9:30 Club released a new "melt" tee, and I was tasked with redesigning the merchandise display at the venue while keeping the "melt" theme in mind. For this project, I redesigned our current 9:30 assets and logos to seamlessly connect the new merch designs.
Hall of Records
The Hall of Records is a visual display of every show that has played at the 9:30 Club since 1980. As the Creative Assistant, I am responsible for maintaining and updating our display and website, along with managing email correspondence for donations. This requires a high level of attention to detail, as I am responsible for updating our database for each show that passes. Fans are encouraged to donate missing CDs or vinyls to our collection for reward points to earn concert tickets, merch, and more. Over 10,000 records are displayed in 9:30 Club to honor all the artists and acts that have come through this venue. For this project, I have also designed placeholders for the records we are still searching for. Check out the records we still need here.
On-Site Promotion
During my Marketing Internship with I.M.P. we were responsible for on-site promotional events at shows at our various venues. These booths were set up to promote our upcoming affinity shows, as well as, check our reward members in to earn points towards their next ticket. To prepare for each show, I chose and displayed promotional materials around the venue to promote our upcoming concerts. I also developed playlists on Spotify for show intermissions that aligned with the act performing that day.
Another event our company participates in every year is the Holiday Raffle. This opportunity allows anyone to donate canned goods, clothing, or direct funds to help local charities in the D.C. area. In exchange for these donations, people are entered in a raffle to win gift cards, memberships, and even free tickets for a whole year at the 9:30 Club. As an intern, I assisted with on-site presence and collected, logged, and dropped off donations to the corresponding donation centers. This month-long event was quite exciting, and in total, we collected over 1300 non-perishable food items, over 3000 clothing items, and $37,750 in monetary donations.
E-blasts
Another enjoyable aspect of interning in the Marketing Department with I.M.P. was writing email marketing copy for upcoming, just-announced, and week-of shows. These emails were designed to attract new and similar audiences, as well as, keep our fans engaged with exciting show announcements. My favorite part about writing copy for e-blasts was hiding easter eggs for fans to find, whether that be a link to a new song or a funny interview. Here are just some of many:
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Nashville Predators Capstone
In my senior fall at UNC, I took a capstone course titled, "Public Relations Campaigns." In years past, the professor for this course secured big-time clients for students to develop exciting campaigns. I was very excited to hear that my section had the opportunity to work with the Nashville Predators, an NHL team.
We worked in teams of 5 or 6 over the course of 3 months to create a multi-faceted, detailed campaign for the team to build and maintain a younger audience. In this project, I acted as our Communications Liaison and was responsible for working directly with contacts from the Predators to communicate any questions from our team and submit our proposals. I also assisted the team with designing sample Instagram content, press releases, flyers, and more. Out of three competing groups, our team was chosen as the best, well-rounded campaign, and the Predators team sent us all kinds of swag to thank us for our contribution.
To see more about this project, watch our campaign video below! For a more detailed look, view our proposal here
Creative Ad Design
During my education in the Hussman School of Journalism and Media at UNC, I took a class called Advertising Creative. In this course, we were tasked with a variety of projects, from account pitches to headline brainstorms to graphic creation. This was my closest experience working in an agency, as the coursework moved fast and we had to manage multiple projects. Here are just some of the many projects I worked on in this course.
#1
Given both Emergen-C and Solo Cup's current advertisements, we were tasked with designing new advertisements based and creative briefs that aligned with the companies' goals for their future campaigns.
Brief:
GET young adults (18-34)
WHO have social events/parties frequently
TO consider using the variety of colors Solo has to offer
BY convincing them that there’s a color for every occasion
CURRENT ADS
NEW ADS
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Brief:
GET middle-aged adults (34-50s)
WHO prioritize their health
TO consider taking Emergen-C every day
BY convincing them that protecting their immune system is self-care
CURRENT ADS
NEW ADS
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#2
Given Motel 6's new policy regarding pet stay, we were tasked with designing a print ad for a magazine to persuade people to stay at Motel 6 if they travel with pets.
Brief:
GET middle-aged adults ()
WHO have pets and like to travel cheaply
TO consider staying at Motel 6
BY convincing them that their pets belong on family vacation
#3: Dream of Greatness
In our final group project, we developed a creative ad pitch for Circular Ring. Circular Ring, similar to an Oura Ring, was looking to differentiate itself and attract a young demographic. In order to do this, we created advertisements aligned with the likeness of celebrities and athletes that younger generations admire. We also wrote sample tweets and memes for social media feeds to engage targeted audiences and convince them they should have a Circular Ring. Our team chose to include a Tik Tok live promotion as it was extremely popular to sleep on Tik Tok live. All aspects of our pitch focused on the idea that with the right amount of sleep, you can achieve your dreams. In this project, I designed the ads and assisted with tweets and memes.
ADS + TWEETS + MEMES
Phoenix Rising (HBOMAX)
On this project, I was brought on as a Post Production Assistant. In this role, I was responsible for maintaining the archival footage and documents, updating script transcriptions, tracking invoices, and designing end credits. This role was my first step in the entertainment world, and I'm grateful to have worked on such an impactful story. Check out the documentary, Phoenix Rising, to see Evan Rachel Wood reclaim her story.
Scale & Coin - UNC's Premier Business Society
My time in Scale and Coin is something that I will treasure forever because this society truly made my experience at UNC. The society is dedicated to helping young, like-minded individuals in both professional and personal development before entering the real world upon graduation.
Not only did I make some of my best friends from this society, I began the official club approval process with Kenan Flagler Business School. This was a challenging task as our executive board had to review and edit our by-laws, and schedule many meetings to secure approval. The society became an official part of the Undergraduate Business Program in Fall 2022.
As VP of Chapter Relations, I managed and maintained our social media channels and website. Creating an engaging social channel allowed our brothers to connect on multiple levels. I managed to grow our Instagram following from 250 to 980 followers in the semester I led this position. In this role, I also assisted the VP of Social Affairs in planning and executing networking events with alumni and members from Duke's chapter. Below are some photos, emails, and posts from events that I helped coordinate.
